INFO Sven Soric (Sisak, 1989) is a freelance graphic designer, a member of the Croatian Designers Association and the Croatian Freelance Artists Association. In 2015 he earned a master’s degree in architecture and urban planning. Since 2012 he has been active as a freelance graphic designer when he formed This Town Needs Posters with Hrvoje Spudic, a platform for analog design and print for which they were awarded twice. His freelance practise is focused on designing books, publications and other printed matter for cultural institutions.
comissioned by croatian composers society / 2018—19 / visual identity concept Hrvoje Spudić and Sven Sorić + sound design concept Tin Dožić / trailer sesign and edit Sara Salamon
An identity that is made of both image and sound was the starting point for the design concept of a visual identity of the 30th Music Biennale Zagreb. It was created by reinterpreting a physical sound record into a diagram of a sound wave amplitude per unit of time. Such a recording is visually depicted as a series of parallel lines of varying density. In this way, a simple yet flexible identity system was created, the distinctiveness of language was reduced to the relation between a neutral surface and varying lines, but its radical simplicity and non-narrative quality is highlighted in a visual cacophony of an everyday urban space.
